In this episode of Mastering Business Skills, Erin Alli welcomes Kim Fredrich, a seasoned sales conversation specialist and co-creator of the Ultimate Lead Nurturing and Sales Conversion Guide. Kim shares her journey from reluctant marketer to passionate sales coach, offering practical wisdom for small business owners and entrepreneurs looking to overcome sales challenges and grow their confidence.

Listeners will hear Kim’s candid insights on building a business that fits your life, the importance of practicing sales conversations, and why clarity about your ideal client and offer is crucial. Kim also discusses the pitfalls of trying to do everything yourself, the value of strategic delegation, and the necessity of building a support network. Plus, she shares stories from her early days in sales—including her first “cold calls” as a teenage babysitter and lessons learned upselling at McDonald’s.

• Kim’s path from marketing to sales and how a coaching conversation changed her career direction

• The role of practice and process in building sales confidence

• Why clarity on your target market and offer is essential for business success

• The messy reality of early entrepreneurship and how to keep moving forward

• The ongoing struggle with delegation and why building a “posse” of support is vital

• Lessons learned from trying to do everything yourself—and why it’s sometimes better to pay for help

• Kim’s perspective on being “unemployable” after entrepreneurship and how autonomy shapes her work

• Common financial pitfalls for small business owners and the importance of better systems

• The power of stepping away and seeking outside perspective for business breakthroughs

“If you can have a conversation, then you can sell.”

“Practice in a safe space builds sales confidence so that when you’re having a real sales conversation, it’s not the first time you’ve done it.”

“Be real with where your strengths are and where your weaknesses are—and get help on the things you aren’t that good at.”

• LinkedIn

• Sales is about helping people solve problems, not just making money.

• Practicing sales conversations and having a clear process are key to building confidence.

• Delegation isn’t just a luxury—it’s a necessity for growth, and having the right support network makes all the difference.

• Don’t be afraid to ask for help or invest in systems that free you up to do your best work.

Tune in to hear Kim’s practical advice and inspiring stories, and learn how you can master your own business skills—one conversation at a time.

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