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Hey designers — welcome back to Success by Design! I’m Katie Decker Erickson, and this week we’re diving into part two of our three-part series, Thriving Through Economic Uncertainty. In this episode, I’m breaking down how to create demand even when the market feels quiet — because slowing down doesn’t mean sitting still.

I’m sharing the exact mindset and marketing strategies that keep designers (including me and my clients) booked, visible, and confident when everyone else is retreating. We’ll talk about the lonely work that builds momentum, how to connect authentically with your ideal clients, and how to design a simple nurture sequence that keeps you top of mind — and top of consciousness.

This one’s packed with actionable steps to help you refill your pipeline and keep your confidence high when business feels uncertain. Let’s dig in.

IN THIS EPISODE:

• The “lonely work” that fuels visibility and long-term success
• Why slowing down your marketing is the worst thing you can do in a slow market
• How to find and connect with your ideal clients where they actually are
• Building a nurture sequence that turns cold leads into warm ones (and repeat clients!)
• The secret power of B2B networking and working the perimeter of your network
• Why leadership and consistency are your most magnetic tools right now

When the market slows, most designers pull back — but the ones who keep showing up, connecting, and creating visibility are the ones who come out stronger. You don’t have to chase clients or rely on luck. You just need to keep planting the right seeds, stay consistent, and lean into the work that builds trust and momentum over time.

If you’re tired of waiting for the economy to bounce back and ready to start leading your business forward — this episode will show you exactly how to do it.

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