Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Episode 162: You Call THAT Marketing!
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Manage episode 264924756 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing. So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are. We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.
…
continue reading
179 episodes
MP3•Episode home
Manage episode 264924756 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing. So we’re going to talk about all of the activities that companies do that apparently they don’t think are marketing, but they actually are. We’ll also dig into who’s winning and losing this week on another fantabulous episode of May the Best Brand Win on Entertalk.
…
continue reading
179 episodes
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