Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Episode 171: When You Say Lead Generation, I Think You Mean Something Else
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Manage episode 285484077 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.
…
continue reading
179 episodes
MP3•Episode home
Manage episode 285484077 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.
…
continue reading
179 episodes
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