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Episode 173: Let’s Make This Interesting

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Manage episode 290961535 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds. Fear not, I have some tips for you on how to be VERY interesting to your target audiences. Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.
  continue reading

179 episodes

Artwork
iconShare
 
Manage episode 290961535 series 1313487
Content provided by EnterTalk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EnterTalk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft says that humans now has less of an attention span than a common goldfish. The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds. Fear not, I have some tips for you on how to be VERY interesting to your target audiences. Join me for another Oscar-nominated episode of May the Best Brand Win on Entertalk.
  continue reading

179 episodes

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