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GA4: Unraveling the New World of Google Analytics

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Manage episode 378700763 series 2415783
Content provided by MCM CommerceChat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MCM CommerceChat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration.

Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals. As businesses grapple with all this, users need to understand what this major change means for affiliate marketing and for data analytics in general. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the implications of this new system from Google and the impact on marketers.

The post GA4: Unraveling the New World of Google Analytics appeared first on Multichannel Merchant.

  continue reading

10 episodes

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iconShare
 
Manage episode 378700763 series 2415783
Content provided by MCM CommerceChat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MCM CommerceChat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

The digital landscape has experienced a seismic shift with the recent sunset of the widely-used Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced three years ago this month. As of July 1, Google stopped processing data through UA, creating a forced migration.

Marketers have had very strong reactions, complaining about the differences in the UI as well as features and functions that went away; some even held mock funerals. As businesses grapple with all this, users need to understand what this major change means for affiliate marketing and for data analytics in general. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the implications of this new system from Google and the impact on marketers.

The post GA4: Unraveling the New World of Google Analytics appeared first on Multichannel Merchant.

  continue reading

10 episodes

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