HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Known as “Attribution Gal,” Kate shares her thoughts and frameworks about how companies need to approach this complicated topic.
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