Most U.S. companies have stopped talking about their DEI initiatives, corporate social responsibility and sustainability efforts. Nevertheless, sustainability, in particular, remains a vital part of food companies’ relationships with their customers and end consumers. Pursuing greater sustainability and communicating those programs authentically are key steps to fostering consumer trust, and as Nancy Himmelfarb puts it, “trust sells.”

She joins MeatingPod for a wide-ranging discussion of what sustainability means now — to meat companies in particular — and how executives can best drive toward sustainability goals and get credit for doing so from their customers and consumers.