More than any other segment of the alternative meats sector, cultivated meat is where innovation meets controversy. Long before it hits store shelves, meat grown in bioreactors has sparked a heated debate in the food culture wars. Government bans and social media backlash are complicating its path to regulatory approval and consumer acceptance. Fortunately, Kimberly Ong is here as our guide: The consultant with Boston-based Vireo Advisors science and policy firm spoke with Alt-Meat about the headwinds that slow the progress of the science and the policy. She also provides advice for leaders in the alt-meat sector on what to do about these challenges.