Nick Sherburne is the co-founder of Club Champion, the industry leader in golf club fitting centers with over 100 locations nationwide. While a teenager in Chicago, Nick took a job at famed Cog Hill and was there when the PGA Tour made its annual stop. He was fascinated by the manufacturers' tour fitting trailers and wondered if that level of technology and service could be made available to the recreational player. In this episode, we trace the history of his business and the philosophy that drives him, plus tackle some big picture topics in golf, including LIV, TGL, and the post-pandemic golf boom. Not precisely a "sports media" topic, but a fascinating discussion of the golf business and the power of staying true to a dream.