Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, she reveals how her English degree and outsider perspective became unexpected assets in the tech world.
At the heart of our conversation lies a powerful message: technology should connect humans, not separate them. This principle guided Elizabeth's development of WebEx Hologram at Cisco – a groundbreaking system designed to create genuine feelings of co-presence across geographic distances. Rather than beginning with technical capabilities, she started by asking how to solve real human problems, like helping remote participants feel included in meetings or enabling better understanding of three-dimensional objects.
What's particularly inspiring about Elizabeth's story is her approach to innovation within a corporate environment. Rather than waiting for permission, she created opportunities by attending conferences, exploring demos, and presenting solutions that addressed business needs her leadership hadn't yet recognized. When given a small opening, she "took a mile" – leveraging curiosity and initiative to transform ideas into reality.
After eight years leading this venture, Elizabeth captured her insights in "Cake on Tuesday: 25 Lessons to Unlock Corporate Innovation." The playful title references her team's practice of deliberately incorporating joy into the development process – including a "Wheel of Winning" where team members could win cake deliveries during challenging phases.
Today, Elizabeth helps organizations that are successful in one area but need to evolve to remain competitive. Her advice is refreshingly practical: keep innovations simple, celebrate progress rather than fixating on what's left to do, and never underestimate the power of asking "why?" Her journey proves that with curiosity, initiative, and human-centered design principles, anyone – regardless of technical background – can become a successful innovator in today's digital landscape.
Ready to be inspired to bring more humanity and joy to your innovation journey? Listen now and discover how to unlock your creative potential while keeping people at the center of technological advancement.

Check out Cake on Tuesday: 25 Lessons to Unlock Corporate Innovation

This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.