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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.
Timestamps
[0:00] Introduction
[0:24] The rise of social media and attention as currency
[1:33] Spending 110% of our attention
[2:28] ADHD-like overwhelm in modern life
[3:27] Phones and constant content access
[4:27] AI’s coming explosion in content creation
[4:51] Oversaturation and the end of the attention economy
[5:11] The trust recession
[6:07] Trust as the new currency
[6:54] How to create content AI cannot replicate
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Chapters
1. Attention Deficits & Building Trust for AI (00:00:00)
2. Remembering Social Media’s Rise (00:00:48)
3. The Attention Economy Explained (00:01:27)
4. Living In Perpetual Overload (00:03:08)
5. Phones, Feeds, And Endless Options (00:04:05)
6. AI’s Content Explosion Forecast (00:06:51)
7. From Attention To Trust (00:10:21)
170 episodes
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