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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by A professional photographer and her SEO husband, A professional photographer, and Her SEO husband or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration.
Timestamps
[0:00] Holiday weekend intro and format change
[0:45] Google’s new AI shopping and gift-idea features
[3:40] Should you batch website changes or make them slowly?
[5:55] Why steady traffic declines are normal in the AI era
[7:30] How zero-click search and AI change buyer behavior
[8:25] Diagnosing sharp, sudden drops in traffic (forensic SEO)
[9:35] Is Pixieset actually good for SEO?
[11:30] Why PhotoBiz’s SEO advice raises red flags
[13:30] When to move off Squarespace or PhotoBiz
[14:30] Webflow, Wix, WordPress, and hosting recommendations
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Chapters
1. Holiday Plans And Format Change (00:00:00)
2. Google’s New Agentic Shopping Features (00:02:29)
3. Batch Changes vs Incremental Updates (00:04:34)
4. Understanding Traffic Declines And Zero‑Click (00:07:29)
5. Forensic SEO After Sharp Drops (00:10:44)
6. Platform SEO: Pixieset, PhotoBiz, Webflow (00:12:30)
7. WordPress, Wix Usability, And Hosting Tips (00:16:34)
8. Recommendations, Pricing Context, And CTA (00:18:44)
171 episodes
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