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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.
Timestamps
[0:00] Introduction
[0:24] “Welcome to Smartless” (not really)
[0:37] Why there was no episode last week
[1:23] Recording close to release because AI changes fast
[2:03] COVID boredom → early screen-share SEO videos
[2:14] “Document, don’t create” and starting a new blog
[3:21] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26] Using the SEMrush free trial + blog to reach an A score
[5:06] Running the live one-week SEMrush Challenge
[7:10] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16] “Don’t be afraid to blog — it might make you happier”
CONTACT
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Chapters
1. One Week To A Healthier Website (00:00:00)
2. No Episode Last Week, Here’s Why (00:00:48)
3. Real-Time Recording And Timely Topics (00:01:28)
4. COVID Blogging And Documenting Work (00:02:08)
5. Giving Away The Process Without Losing Clients (00:03:28)
6. Accidental Blog Growth To 4,000 Monthly Visitors (00:04:38)
7. The One-Week SEMrush Challenge (00:05:35)
8. Concrete Scores And Visible Progress (00:06:31)
9. Leave-Up Window And How To Access (00:07:11)
10. How Sharing Shifted A Career And Mindset (00:08:05)
11. Free Course, Paid Spreadsheet, Practical Next Steps (00:09:07)
170 episodes
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