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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Meredith and her husband break down why marketing emails end up in the promotions or spam folder—and how to fix it. They explain the four key factors that affect deliverability: technical setup, content, engagement, and list quality. Listeners learn practical steps like verifying domain records, avoiding “pretty” templates that trigger spam filters, and boosting engagement through genuine replies to improve inbox placement.
Download the Cheatsheet
https://seiq.meredithshusband.com/c/resources/email-deliverability-tips-d968e683-fcc9-418a-a3ce-5d4e3eda58d5
Timestamps
[0:00] Introduction
[0:24] Why emails land in spam or promotions folders
[1:10] Technical setup issues: SPF, DKIM, and DMARC records
[3:18] Domain reputation and sender address red flags
[6:02] Content problems: pretty templates vs. plain text
[7:47] How design and links affect deliverability
[9:54] Engagement signals Gmail pays attention to
[11:23] Cleaning your list for better deliverability
[13:27] Double opt-ins and removing inactive subscribers
[16:02] Testing and warming up your sender reputation
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Chapters
1. Stop landing in Promotions with these tips (00:00:00)
2. Kicking Off: Why Emails Miss Inbox (00:00:48)
3. Four Pillars of Deliverability (00:01:14)
4. Technical Setup: SPF, DKIM, DMARC (00:03:30)
5. Domain Reputation and Sender Identity (00:04:26)
6. Content Trade‑offs: Pretty vs Plain (00:06:24)
7. Links, Images, Buttons, and Triggers (00:08:48)
8. Engagement Signals: Opens, Clicks, Replies (00:10:19)
9. List Quality: Bounces, Role Emails, Opt‑in (00:11:48)
10. Send Volume, Warm‑ups, and Testing (00:14:48)
11. Provider Choice and Deliverability (00:16:26)
12. Action Plan and PDF Checklist (00:18:08)
13. Warm‑up Tactics and Final Tips (00:18:52)
164 episodes
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