You know that awkward moment when you realise people love your content, open every email, and tell you you’re brilliant — but they still don’t buy? Yep, that’s the business friend zone. In this episode, I’m unpacking why that happens, what it really means, and how to shift from being “nice to have” to being seen as essential.
I share my own experience of building a business full of trust but not enough urgency, and why the classic know, like, trust model is missing a crucial fourth step — buy. We’ll talk about how people-pleasing, soft messaging, and endless availability keep you stuck, and how to reposition your offers so your audience sees you as the stabilising force they need, not just the friendly voice they enjoy.
If you’ve ever felt frustrated that people engage but don’t commit, this episode will help you move from supportive sidekick to respected expert — without losing your warmth, integrity, or boundaries.
✨ You don’t have to ditch your kindness to make sales. You just need to stop being everyone’s business bestie and start showing them why you’re essential.
Helpful Links:
🔶 Download the free guide: Feeling Stuck
📙 Read my book: Life in Business
🧡 Work with me: The Unstuck Sanctuary

If this episode resonated with you, I’d love to hear about it. Tag me on Instagram @libbylangley and tell me if you’ve ever felt friend-zoned by your audience.