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S3 EP07 The Electrician’s Ad Blueprint: How to Create Unlimited Income (with Forrest Schwartz)
Million Dollar Electrician - Sale to Scale For Home Service Pros
Manage episode 521404918 series 3703009
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In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable strategies from understanding the difference between intent-based vs interrupt-based ads to building a high-converting Meta (Facebook) ads funnel.
Forrest outlines the full 3-stage ad campaign structure electricians can use to generate low-cost, high-quality leads for panel upgrades, including retargeting strategies and audience criteria. He also shares how Keil Electric is generating leads with a 10X return on ad spend.
If you're serious about scaling your service business and want predictable, profitable lead flow, this episode is a blueprint you can’t afford to miss!
💡 What You’ll Learn:
Why many electricians struggle with converting leads
What is the difference between intent vs. interrupt marketing
How to avoid fear-mongering while still educating homeowners
How to engineer high-converting ad funnels.
Why following up 10 times isn’t “pushy”, it’s professional.
⚡️Featured Guest: Forrest Schwartz, CoFounder and CEO of TopLineGrowth Focused on helping companies grow their top line revenue via digital marketing.
🌐Book your complimentary call here: https://topline-growth.com/sle
🔗 Resources: ⚡️Take your electrical service business to the next level! Join the SLE Pro App Community!
⚡️Podcast Powered by Duromax Generators.
Making turnkey power solutions easy.
📧 Email: [email protected]
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789
⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies!
⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!
⚡️Learn how to serve and earn at the highest level. Contact us, we’d love to help!
#ElectricianMarketing #FacebookAdsForTrades #MillionDollarElectrician #ContractorLeads #ForrestSchwartz
Chapters
1. Speed To Lead Mindset (00:00:00)
2. Show Intro And Guest Setup (00:00:37)
3. Intent Vs Interrupt: Defining Leads (00:02:08)
4. Educate Without Fearmongering (00:05:18)
5. Channels That Work: LSA, Meta, SEO (00:09:10)
6. When To Add PPC And Why It’s Pricey (00:12:12)
7. Brand Building And The 1% Advantage (00:16:59)
8. Three-Tier Meta Campaign Structure (00:21:18)
9. Targeting, Retargeting, And iOS Workarounds (00:28:07)
10. Costs, CPLs, And Panel-Focused Offers (00:33:08)
11. Booking Interrupt Leads: Five Minutes, Ten Attempts (00:36:18)
12. Bottom Of Funnel And Positioning Your Brand (00:42:12)
13. Metrics That Matter And Fixing Bottlenecks (00:45:35)
14. Income Control, Ratios, And Reinvestment (00:52:10)
15. Wrap-Up and Resources (00:55:12)
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