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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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#704 Have you ever wondered why some YouTube videos skyrocket while others flop? In this episode, host Kirsten Tyrrel is joined by Jake Thomas, expert YouTube title strategist and founder of Creator Hooks, to break down the psychology behind clickworthy titles and why the right 10 words could literally change your business. He explains the three core emotions that drive clicks — curiosity, fear, and desire — and how to harness them without falling into the trap of clickbait. Jake also walks us through his unique research process using a "Dream 10" and "Model 10" framework to uncover proven title formats and viral content strategies. We dive into A/B testing, ideal video length, how often to post, and why crafting your title before hitting record is the smartest move you can make. Whether you're new to YouTube or looking to level up your strategy, this episode is packed with tactical insights that can help you grow faster — one title at a time!
(Original Air Date - 4/27/25)
What we discuss with Jake:
+ The 3 clickworthy emotions
+ How to avoid clickbait
+ Importance of writing titles first
+ A/B testing titles and thumbnails
+ Dream 10 vs. Model 10 strategy
+ Common title mistakes to avoid
+ Ideal video length and posting frequency
+ Why longer videos perform better
+ How title impacts algorithm success
+ Repurposing the same topic multiple ways
Thank you, Jake!
Check out Creator Hooks at CreatorHooks.com.
Follow Jake on LinkedIn and Twitter.
Watch the video podcast of this episode!
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