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Getting Started With Social Media for Small Business With Peg Fitzpatrick (MU Classic)
Manage episode 477337952 series 3449675
Content provided by Millionaire University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Millionaire University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.
(Original Air Date - 2/28/24)
What we with discuss Peg:
+ The significance of reaching the right people versus large follower counts
+ Tailoring content for specific audiences
+ Managing multiple roles and the necessity of delegating social media tasks
+ Training an internal team member, using resources like Meta's training for Instagram and Facebook
+ Creating brand guidelines and leveraging free educational resources
+ Allocating time for social media check-ins and engagement
+ Planning and scheduling content to ensure consistency
+ Using an editorial calendar for planning
+ Misconceptions about the role of social media in sales and customer service
+ The cost vs. benefit analysis of hiring a social media manager
+ Choosing platforms based on personal enjoyment
+ Creating a brand persona and identifying the ideal customer
+ Using brand personas to tailor content for specific customer groups
+ Importance of an editorial calendar for content organization
+Combining a basic landing page with an active social media presence
+ Incorporating traditional marketing with social media strategies
Links and resources from this episode:
Find more of Peg’s content
The Art of Social Media: Power Tips for Power Users
Thank you, Peg!
If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out!
For more information go to MillionaireUniversity.com
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
369 episodes
Share
Manage episode 477337952 series 3449675
Content provided by Millionaire University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Millionaire University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world.
(Original Air Date - 2/28/24)
What we with discuss Peg:
+ The significance of reaching the right people versus large follower counts
+ Tailoring content for specific audiences
+ Managing multiple roles and the necessity of delegating social media tasks
+ Training an internal team member, using resources like Meta's training for Instagram and Facebook
+ Creating brand guidelines and leveraging free educational resources
+ Allocating time for social media check-ins and engagement
+ Planning and scheduling content to ensure consistency
+ Using an editorial calendar for planning
+ Misconceptions about the role of social media in sales and customer service
+ The cost vs. benefit analysis of hiring a social media manager
+ Choosing platforms based on personal enjoyment
+ Creating a brand persona and identifying the ideal customer
+ Using brand personas to tailor content for specific customer groups
+ Importance of an editorial calendar for content organization
+Combining a basic landing page with an active social media presence
+ Incorporating traditional marketing with social media strategies
Links and resources from this episode:
Find more of Peg’s content
The Art of Social Media: Power Tips for Power Users
Thank you, Peg!
If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out!
For more information go to MillionaireUniversity.com
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
369 episodes
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Similar to Millionaire University
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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