Chris Smith – Founder of BIGR | Ex-Pro Gamer, CMO, and Creative Strategist

In this episode of Mindclickers, I’m joined by Chris Smith, a veteran of the gaming and Esports industry who has worn nearly every hat from semi-pro gamer to commentator, CMO, and founder of a multi-seven-figure marketing agency. Now, Chris is building BIGR, an AI-driven platform that automates social media content for small businesses.

We dive into his journey through the gaming industry, the origin of BIGR, content creation challenges, and deep insights into the future of OCE Esports

🧠 Topics Covered:

🕹️ Chris's Journey

1:42 – Introduction to Chris and his background

3:02 – Joining Netgaming Radio

6:32 – Experience in nearly every pro role

7:30 – Origins of his esports passion

🎯 Mindset & Specialisation

12:30 – Catapulting into roles through transferable experience

16:00 – Using stats to build mental models

17:00 – Cricket analogy & player mindset

18:00 – Redefining what a "win" means

📹 Content Creation & Mental Health

19:00 – Internal conflict when making content

21:50 – Handling negative feedback online

🌏 Regional Esports & Industry Insight

25:00 – OCE vs The World in esports

31:00 – Importing players into OCE

32:20 – Elevating APAC: LBP’s personal experience

35:00 – Sponsor interest in the OCE region

41:00 – Salary dynamics in esports

43:00 – The impact of Saudi Arabia in the industry

🧬 Identity, Innovation & AI

50:00 – Building a personal identity within gaming

55:00 – The story behind BIGR and how AI fits into the future of content

1:10:00 – Understanding gaming cultures across regions

1:13:00 – Chris’s final advice for aspiring creatives and professionals

🔗 Connect with Chris

LinkedIn: https://www.linkedin.com/in/smithymayo/

Website: https://www.bigrsocial.com/

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