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How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate

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Manage episode 352927657 series 3354052
Content provided by Keirra Woodard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keirra Woodard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

GUEST BIO

Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.

MAIN INSIGHT

Share content on your website that serves the full customer intent journey.

KEY TAKEAWAYS / ACTION STEPS

  1. Do high-level research to discover content that users will need, whether they already realize they need the solution or not
  2. Educate potential users on why your solution is appropriate
  3. Create educational content around how to use your solution
  4. Create spinoff content for how to use your solution in specific use cases

MORE FROM LEGISLATE

Legislate makes it easy for non-lawyers to create and manage lawyer-approved contracts. Learn more at https://www.legislate.tech/

Give feedback on this episode by sending the host a text message.

SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast

  continue reading

84 episodes

Artwork
iconShare
 
Manage episode 352927657 series 3354052
Content provided by Keirra Woodard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keirra Woodard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

GUEST BIO

Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO.

MAIN INSIGHT

Share content on your website that serves the full customer intent journey.

KEY TAKEAWAYS / ACTION STEPS

  1. Do high-level research to discover content that users will need, whether they already realize they need the solution or not
  2. Educate potential users on why your solution is appropriate
  3. Create educational content around how to use your solution
  4. Create spinoff content for how to use your solution in specific use cases

MORE FROM LEGISLATE

Legislate makes it easy for non-lawyers to create and manage lawyer-approved contracts. Learn more at https://www.legislate.tech/

Give feedback on this episode by sending the host a text message.

SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast

  continue reading

84 episodes

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