GUEST BIO

Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.

MAIN INSIGHT

Do less research and more "doing". Test and iterate quickly to improve marketing campaigns.

KEY TAKEAWAYS

1. Trust your gut. Have confidence.
2. Shift your mindset from "doing" to "trying".
3. Try the project out, making sure it's within a risk range you're comfortable with.
4. Test and measure. Look for noticeable results within relatively short timeframes (e.g. testing whether a new website headline unambiguously led to more conversions within 1-2 weeks rather than waiting for months)

MORE FROM GoReminders

GoReminders is an easy-to-use software for automated reminders, text messages, confirmations, and online scheduling, that saves you time and makes you money. Learn more at https://www.goreminders.com/

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