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Podcasting continues to evolve with shorter episodes and more visual content, yet its core power remains in creating intimate connections through voice. Despite having 4.2 million podcasts worldwide, only 17% remain active, creating plenty of opportunity for business owners to establish their presence in this powerful medium.
• Podcast episodes are trending shorter with 30 minutes ideal for solo shows and 40-60 minutes for interviews
• Visual podcasting is growing, but traditional audio podcasts still maintain distinct advantages
• AI tools now make podcast production significantly faster and easier
• The psychological impact of voice creates uniquely intimate connections with listeners
• Micro-audiences and niche storytelling can be more valuable than pursuing mass appeal
• Business podcasts face less competition than popular genres like true crime or news
• Starting a podcast requires minimal equipment—just a decent microphone and clarity of purpose
• Podcast content remains evergreen, continuing to attract new listeners for years
Get clarity on starting your own podcast by joining the Podcast Clarity Workshop on June 30th at 1pm UK time. Visit donnaeade.com/PCworkshop to secure your spot for just £33.
Your Voice Your Platform: Podcast Clarity Workshop

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Edited and produced by Donna Eade
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