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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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In this episode, we're joined by Professor Heath McDonald from RMIT University to understand how insights from the research field of sports marketing apply to blockchain community building. We discuss why members are better than fans, why belonging matters, how to grow your community by engaging lite users, why creating opportunities for people to engage is more desirable than increasing engagement, and why the ultimate goal is a process of co-creation with community members. This episode is full of insights for crypto-communities and sports marketers alike. Tune in today
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