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Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

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Manage episode 371000766 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 371000766 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.

This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store.

Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.

Guests:

Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.

Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.

  continue reading

159 episodes

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