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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Host Samantha Dover, joined by Rebecca Vella, Director of Food & Drink Insights at Mintel, and Andrea Payne, Head of Marketing at Kraft Heinz, debate what creates brand value for consumers and how perceptions of value are changing. Listen to find out more about how brands and marketers should communicate value to consumers, the role transparency plays in overall brand strategy, and what opportunities exist for future consideration, including premiumisation.
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This episode is re-aired and was originally published in May 2022.
Host:
Samantha Dover, Category Director, Beauty and Personal Care.
Guests:
Rebecca Vella, Director of Insights, Mintel Food & Drink, APAC.
Andrea Payne, Head of Marketing, Beverages, The Kraft Heinz Company.
160 episodes
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