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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)
Leadership, Brand Strategy & Transformation - Minter Dialogue
Manage episode 480009482 series 35092
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This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport.
Key points:
1. The importance of authenticity and personality in athlete branding
2. The unique opportunity to shape paddle's image as a new sport in many markets
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