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Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Crafting a Brand's Voice: Flavia Barbat's Unique Approach (MDE609)

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Manage episode 479445358 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia emphasises the need for honesty and clarity in brand communication, challenging the notion that every brand needs a world-changing purpose. The conversation also touches on her efforts to reshape Romania's national identity through branding principles.

Key points:

1. The value of long-form, nuanced content in brand communication

2. The importance of honesty and clarity over forced brand purpose

  continue reading

613 episodes

Artwork
iconShare
 
Manage episode 479445358 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia emphasises the need for honesty and clarity in brand communication, challenging the notion that every brand needs a world-changing purpose. The conversation also touches on her efforts to reshape Romania's national identity through branding principles.

Key points:

1. The value of long-form, nuanced content in brand communication

2. The importance of honesty and clarity over forced brand purpose

  continue reading

613 episodes

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