In this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green light on revising the website. They discuss the challenges and strategies around redesigns, appearing credible to site visitors, and effective content strategies. The conversation also touches on the significance of A/B testing and optimization strategies to enhance brand and lead capture. They also touch on the context of all the new AI tools and how that affects B2B strategies vis a vis the website. They explore the importance of human connection in sales, the customer journey, and the role of marketing automation. The discussion also touches on the challenges of selling marketing strategies to technical teams, the significance of product quality, and the need for effective budgeting in startups.