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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this Mission Matters episode, Adam Torres interviews Devora Rogers, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact.
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