Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents.

With millions of people searching for gifts that create lasting impact, now is the perfect time to pitch your nonprofit's offerings to publications, local outlets, and influencers who create "gifts that give back" content.
• Timing is crucial – editors are finalizing holiday gift guides between October and December
• Gift guides provide visibility through shares, links, Google searches, and now AI recommendations
• Being featured by third parties adds credibility and positions your offerings as giftable experiences
• Frame monthly giving as a "subscription gift" that delivers impact 12 times a year
• Prepare assets in advance including photos, sample copy, and quotes from leadership
• Target national publications, cause-specific sites, local outlets, and social impact influencers
• Don't discount yourself – your mission deserves to be featured in holiday gift guides
If you land in a gift guide, please tag me! I'd love to celebrate your feature and share it with my audience.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

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• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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