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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot and the author of Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results. And according to Bill, there is REAL data to prove why resilience and empathy consistently outperform traditional metrics.
Bill walks us through BrightDot’s “Teach, Train, Transform” methodology and how one community college in Florida raised significant gifts by rethinking their team structure, board accountability, and donor strategy.
He explains how handwritten notes, emotionally intelligent hiring practices, and even a 2 hour “Fundraising Focus” window each week can wildly change donor engagement outcomes. You’ll leave this conversation with so many practical takeaways to catalyze your results and bring more meaning into your fundraising culture.
Resources & Links
Connect with Bill at [email protected] and learn more about BrightDot on their website.
Check out Bill’s book: Start with Heart: The Secret Power of Emotions to Catalyze Fundraising Results.
This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.
This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.
Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
- Want to book Dana as a speaker for your event? Click here!
Chapters
1. Start with Heart: Why Emotional Intelligence Is Every Fundraiser's Superpower with Bill Crouch (00:00:00)
2. Meet Bill Crouch And Bright Dot (00:02:30)
3. Emotional Intelligence Beats Experience (00:03:58)
4. Teach, Train, Transform Explained (00:05:51)
5. From Knowledge To Lasting Change (00:08:55)
6. Nine Puzzle Pieces For Fundraising (00:12:25)
7. Hiring For EQ And Better Questions (00:15:55)
8. Focus Time And The Top Five Percent (00:19:55)
9. Mattership Over Transactional Tactics (00:24:15)
10. Think Like Wealthy Donors (00:28:05)
217 episodes
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