No roadmap, no safety net, only risk and the hope of reward — that’s entrepreneurship. For Jimmy and Megan Feeman, founders of NoBaked Cookie Dough, landing on the Forbes 30 Under 30 list came after quitting their jobs, breaking into a new industry, and evolving their business through every challenge that came their way.

In this episode, Jimmy shares the moment they knew they had a successful product and what it’s really like to be named a Forbes 30 Under 30 honoree. Hear his insights on building a brand on social media, running a business with your spouse, and learning from your mistakes!

Topics discussed:

Introduction (00:00)

Jimmy’s entrepreneurial journey (01:40)

Risks and the entrepreneurial mindset (06:16)

Founding NoBaked and early mistakes (08:50)

Their first moment of success (10:58)

The key to making business and marriage work (11:53)

How to build a brand on social media (15:15)

Pivoting from a franchise model to CPG (17:33)

How parenthood impacted his perspective (20:13)

The reality of making the Forbes 30 Under 30 list (23:13)

What brought you JOY today? (27:33)

Resources:

• Sending your child to college will always be emotional but are you financially ready? Take the College Readiness Quiz for Parents: https://www.mitlinfinancial.com/college-readiness-quiz/
• Doing your taxes might not be enJOYable but being more organized can make the process less painful. Get Your Gathering Your Tax Documents Checklist: https://www.mitlinfinancial.com/wp-content/uploads/2024/06/Mitlin_ChecklistForGatheringYourTaxDocuments_Form_062424_v2.pdf
• Will you be able to enJOY the Retirement you envision? Take the Retirement Ready Quiz: https://www.mitlinfinancial.com/retirement-planning-quiz/

Connect with Larry Sprung:

• LinkedIn: https://www.linkedin.com/in/lawrencesprung/
• Instagram: https://www.instagram.com/larry_sprung/
• Facebook: https://www.facebook.com/LawrenceDSprung/
• X (Twitter): https://x.com/Lawrence_Sprung

Connect with Jimmy Feeman:

• Website: https://nobakedcookiedough.com/
• Instagram: https://www.instagram.com/nobaked/
• X (Twitter): https://x.com/feemanjimmy
• YouTube: https://www.youtube.com/@behindthefoodpodcast
• Podcast: https://linktr.ee/Jamesfeeman

About Our Guest:

Jimmy Feeman is the co-founder of NoBaked Cookie Dough, a dessert brand redefining the refrigerated cookie dough aisle. Jimmy and his co-founder, Megan, grew NoBaked from a single scoop shop into a national CPG brand. NoBaked is now focused on franchising scoop shops to bring the NoBaked experience to more cities across the country. Jimmy is a Forbes 30 Under 30 honoree, an Ironman, and passionate startup enthusiast. Jimmy shares his insights on building brands, scaling franchises, and growing businesses on LinkedIn, social media, and his podcast Behind the Food.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

This episode was produced by Podcast Boutique https://www.podcastboutique.com