🎙️ Mix & Matchbox Podcast | Episode: Autumn Jose on Human-Centered Marketing & Social Stars at Civista Bank

Join host Brent Feldman as he welcomes Autumn Jose, AVP & Brand Marketing Specialist at Civista Bank, for a conversation on employee-driven content, internal podcasting, and how banks can engage communities through authentic marketing. For any bank or credit union that has had trouble with engagement, social content or new ways to shape culture - this one's for you.

Timestamps:

00:07 - Introduction to the episode and guest, Autumn Jose

00:24 - Autumn's journey into the banking world

01:14 - The fulfilling work at a community bank

01:35 - Launching the ambassador program at Civista Bank

02:44 - Success and impact of the Social Stars program

03:36 - Why employees want to participate in the program

04:31 - Positive effects on the community

06:13 - Bridging the gap between marketing and community engagement

07:36 - Skills learned by Social Stars participants

09:17 - Future plans for the Social Stars program

10:44 - Internal podcast for meeting recaps

11:54 - Revamping the internal podcast

13:13 - The importance of podcasts and other media formats

14:19 - The role of AI in modern communication

14:54 - Advice for banks on human-centered marketing

16:02 - Closing remarks and invitation to connect

🔗 Visit: https://civista.bank

💼 Connect with Autumn on LinkedIn - https://www.linkedin.com/in/autumnjose/

#MarketingStrategy #EmployeeAdvocacy #BankingInnovation #Toastmasters #SocialMediaMarketing #InternalComms #Podcasting #BrandStorytelling #MixAndMatchbox