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How Dating Apps Survive in the Age of Digital Exhaustion, with Tinder’s Melissa Hobley

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Manage episode 459077188 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals!

Be sure to hit follow on Nayeema’s new show on Apple, Spotify, YouTube or wherever you get your content!

Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza

If you have a tip or a comment, please email us [email protected]

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 459077188 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals!

Be sure to hit follow on Nayeema’s new show on Apple, Spotify, YouTube or wherever you get your content!

Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemaraza

If you have a tip or a comment, please email us [email protected]

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media

  continue reading

43 episodes

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