Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How the Creator Economy Has Transformed Advertising

40:08
 
Share
 

Manage episode 462925921 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us [email protected]

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 462925921 series 3579301
Content provided by Semafor and Semafor Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Semafor and Semafor Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the brains of the people who worked there and how advertisers avoid cringe when chasing memes.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us [email protected]

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media

  continue reading

43 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play