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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic dispersal of diverse calls-to-action throughout the copy.
Mike introduces trial closes, addressing the preferences of readers inclined towards acting sooner. While encouraging diverse calls-to-action, he emphasizes the importance of avoiding an overload of choices for prospects, as research indicates this could result in a decline in sales.
The podcast underscores the importance of a streamlined website path, focusing on minimizing distractions. Additionally, Mike recommends utilizing the language of suggestion, employing questions, and indirectly gauging prospects' commitment to elevate the overall effectiveness of the sales strategy.
Uncover the essentials with this in-depth guide, arming you with the skills to craft persuasive, benefit-focused copy that deeply connects with your desired audience.
Mike Knight MBA FCIM Director, MKLINK Ltd
50 episodes
