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Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

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Manage episode 478531827 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to:

  • Any visible weakness in consumer spending related to tariffs;
  • The viability of AppLovin and Pinterest for eCommerce advertising;
  • The evolving business model of digital advertising agencies;
  • The appropriate proportion of platform budget to route through Advantage+ and PMax.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ⁠⁠⁠Clarisights⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 478531827 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to:

  • Any visible weakness in consumer spending related to tariffs;
  • The viability of AppLovin and Pinterest for eCommerce advertising;
  • The evolving business model of digital advertising agencies;
  • The appropriate proportion of platform budget to route through Advantage+ and PMax.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ⁠⁠⁠Clarisights⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

118 episodes

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