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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series.
Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:
- The evolution of app-to-web user acquisition following Apple's recent policy change in the US;
- Optimizing Meta ad campaigns;
- The best platforms for non-gaming app user acquisition;
- Different approaches to creative testing;
- The future of ASO.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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