In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta.

This episode is the fifth installment of the MDM Mailbag series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community.

The questions posed to Kate related to:

• The nature of being a fractional executive (including incentive alignment, compensation, and time commitment)
• Ad monetization for chatbots
• How companies can establish defensible moats when development costs are eroded through AI tools
• The capabilities needed to optimize AI-native products
• How AI-native apps should design for engagement

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.