In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the Growth Waves newsletter. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their product to ultimately enable scaled user acquisition.

Among other things, we cover:

• The purpose of early audience validation
• How monetization can be validated without actually being implemented in a product
• How developers can assess product-market fit at various points in the development cycle
• How a developer can recognize that their optimal audience isn't being served
• How user feedback can contribute to a developer’s understanding of product-market fit
• Whether and how a developer can quantify the scale of their product's opportunity
• How to recognize product-market fit in the soft launch / beta stage

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

• Apple Podcasts
• Spotify