Season 6, Episode 9: The Blandification Of Marketing (with Adam Singer) Mobile Dev Memo podcast

In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don't). Adam is the VP of Marketing at AdQuick and runs the Hot Takes blog.

Among other things, Adam and I discuss:

The "blandification" of marketing
Why AI output won't displace creativity
What David Ogilvy would think of the current state of marketing
The role of a CMO and how it should be evaluated
The backlash from marketers against the recent American Eagle ad campaign
What went wrong with Crack Barrel's rebrand

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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Season 6, Episode 9: The blandification of marketing (with Adam Singer)

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