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From Blockbusters to Mobile Metrics: Why Gaming Is the Next Premium Ad Channel

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Manage episode 487005014 series 2927316
Content provided by Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What does Mad Max: Furiosa have to do with mobile ad performance? Everything. Michael Akkerman, Chief Business Officer at Digital Turbine, shares how brands are turning blockbuster energy into in-game engagement—driving 35% lift in brand preference and 4x higher interaction rates with ad formats consumers actually want to experience. In this special on-location episode from POSSIBLE in Miami, Akkerman breaks down how brands like H&M, Coca-Cola, and Panda Express are crafting immersive, playable ad campaigns that don't just entertain—they outperform social, deliver intent and redefine what "premium" really means.Michael Akkerman - https://www.linkedin.com/in/mikeakkerman/Digital Turbine - https://www.digitalturbine.com/

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96 episodes

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Manage episode 487005014 series 2927316
Content provided by Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What does Mad Max: Furiosa have to do with mobile ad performance? Everything. Michael Akkerman, Chief Business Officer at Digital Turbine, shares how brands are turning blockbuster energy into in-game engagement—driving 35% lift in brand preference and 4x higher interaction rates with ad formats consumers actually want to experience. In this special on-location episode from POSSIBLE in Miami, Akkerman breaks down how brands like H&M, Coca-Cola, and Panda Express are crafting immersive, playable ad campaigns that don't just entertain—they outperform social, deliver intent and redefine what "premium" really means.Michael Akkerman - https://www.linkedin.com/in/mikeakkerman/Digital Turbine - https://www.digitalturbine.com/

  continue reading

96 episodes

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