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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What happens when you treat retargeting like a real growth channel—not just an experiment?
For Aleyna Cerrah, UA Manager at APPS, the result was a jump from 30% to 100% ROAS in just 28 days—powered by a creative-first strategy and close collaboration with Aarki.
In this MobileGroove episode (recorded at MAU), Aleyna breaks down how her team achieved those numbers by combining smart segmentation, AI-generated creative hooks, and weekly iteration. Plus: why playables aren’t great for re-engagement, what KPIs matter most, and how retargeting became a bridge between UA and product.
🎯 This is the full-funnel blueprint for turning retargeting into your next major growth engine.
Aleyna Cerrah: https://www.linkedin.com/in/aleyna-cerrah/
APPS: https://apps.com.tr/
#ROAS #Retargeting #AppMarketing #MobileGrowth #Aarki #MobileGroove #CreativeTesting #FullFunnelMarketing #UserAcquisition #PerformanceMarketing
118 episodes
