Offerwalls are back—and this time, they’re not just for whales. 🎯In this episode, recorded live at Gamescom, Travis Anderson, VP of Global Publisher Partnerships at Xsolla, breaks down why offerwalls are experiencing a resurgence—and how they’re evolving into something much bigger: a unified monetization layer that spans webshops, wallets, quests, and even cloud gaming.Travis shares how today’s offerwalls deliver real value across the full player base—not just spenders—by creating personalized, gamified incentives that feel native, not intrusive. He also explains how publishers can tie multiple monetization tools together into a cohesive reward system, reducing reliance on third parties and reclaiming control over the player relationship.💡 Whether you’re an indie team looking for scalable monetization, or a large studio exploring first-party platforms, this episode offers tactical insights and a clear look at how Xsolla is shaping the next era of game commerce.

Travis Anderson: https://www.linkedin.com/in/travisandersonpro/

Xsolla: https://xsolla.com/