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In the fourth episode of DLG's 20th Anniversary podcast, Moderating Life, Elvia and Edgardo de la Garza explore the deeply human side of market research. Moving away from last episode's topics of tequila and interruptions, they share profound stories that reveal the emotional core of their work. Edgardo recounts a moving interaction with an HIV-positive participant who opened up about his family's rejection of his sexuality. Elvia shares the heartbreak of a young Hispanic couple facing home loan rejection during the 2008 housing crisis. The episode also details the challenges and resilience of a diverse group of disabled voters in Texas. Finally, they discuss the frustrations of dishonesty in research and the value of integrity. This episode underscores the significance of genuinely hearing and seeing people, highlighting the therapeutic potential of market research.

Connect with Edgardo on LinkedIn: https://www.linkedin.com/in/edgardodlg/

Connect with Elvia on LinkedIn: https://www.linkedin.com/in/elviadelagarzamorales/

Visit our website: dlgresearch.com

Join us for the next chapter of our 20-year journey! Share your thoughts on this episode with the hashtag #ModeratingLife or tag us online!

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6 episodes