Manage episode 519067655 series 3667417
What if the same playbook that steadies a press room could calm your kitchen at 6 p.m.? Claire sits down with Beth Levine—veteran Capitol Hill communicator turned Maryland mom—to unpack how crisis communications, audience research, and storycraft can make work smarter and parenting saner. Beth shares a candid path from rural Iowa to the Senate to K|O Public Affairs, revealing the on-the-ground habits that build trust when stakes are high: listen first, gather facts, define your audience, and speak simply.
We dig into the moment-by-moment choices that prevent blowups—at home and in headlines. Beth explains why the person who represents the message must stay calm, how to find the “one nugget” that makes a story resonate, and when to stop obsessing and ask your team for help. Claire brings the creator lens from social posts to newsletters to podcasts, showing how different formats demand different hooks, and how a small team can zoom out when the founder’s buried in details. Together, they connect communications strategy to real family life: every kid processes differently, phases pass, and reframing hard weeks can keep you moving.
You’ll leave with practical tactics for de-escalation, better storytelling, and boundaries you can actually hold. Expect real talk on perfectionism, shared mental load, and building a support circle that says yes when you finally ask. If you’re a parent, marketer, entrepreneur, or policy pro, this conversation offers clear, usable tools to steady your message and your home. Loved the episode? Follow the show, leave a review, and share it with a friend who could use a calmer playbook this week.
Beth Levine is a Partner at 💼 K|O Public Affairs, a full-service, top-tier firm that doesn’t just deliver results — it ignites transformation. ⚡ By combining public affairs, public relations, and government relations into unified strategies, K|O shapes conversations, drives change, and helps organizations amplify their impact. 🌟
📊 Learn more: 🔗 kopublicaffairs.com/about-us
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Chapters
1. Meet Beth Levine (00:00:00)
2. From Iowa To Capitol Hill (00:01:00)
3. What KO Public Affairs Actually Does (00:03:30)
4. Crisis Skills That Help Moms (00:07:55)
5. Listening First And Gathering Facts (00:12:10)
6. Every Kid Is Different (00:17:40)
7. Storytelling That Moves People (00:22:00)
8. Finding Creative Focus Amid Life (00:28:30)
9. Balance, Phases, And Reframing (00:33:00)
10. Boundaries And Asking For Help (00:39:30)
29 episodes