Uplift: Workforce development. They help companies: Upskill employees for career advancement.

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16h ago 30:25

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson.

CEO of Collaborative Training Company (CTC)

🧩 Main Topics Covered 🏢 What CTC Does

CTC is a professional services consulting firm focused on workforce development.
They help companies:
- Upskill employees for career advancement.
- Support new hires, especially those without traditional corporate experience.
- Define what “fit” means in their organization and help new hires acclimate.

👥 Not a Staffing Firm

CTC does not do individual job placement or talent coaching.
They work with companies after hiring to ensure employee success and retention.
They partner with organizations that provide individual coaching.

🧠 Bridging the Corporate Culture Gap

CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments.
They use mentorship programs and employee resource groups to support retention.

🤖 AI and the Future of Work

Brenda sees AI as a tool, not a replacement for human creativity.
She emphasizes the importance of adding a personal touch to AI-generated work.
AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight.

🎓 Rethinking the Four-Year Degree

Many companies are removing degree requirements to widen their talent pool.
Brenda helps companies:
- Reevaluate outdated job descriptions.
- Focus on skills-based hiring.
- Identify core competencies rather than relying on degrees.

🌍 Diversity, Equity, and Inclusion (DEI)

Brenda challenges the narrow view of DEI as only race and gender.
She expands the definition to include:
- Neurodiversity (e.g., autism)
- Generational diversity
- Accessibility needs
- LGBTQ+ inclusion
She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle.

💡 Key Takeaways

Mentorship and support are critical for retention and success.
AI is a complement, not a replacement, for human insight.
Skills-based hiring is the future—degrees are not always necessary.
True diversity is broad and essential for business success.
Systemic change requires questioning legacy practices and recruiting strategies.

🔗 Contact Info

Website: ctcdui.com
LinkedIn: Collaborative Training Company

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