Understanding the Mere Urgency Effect in Behavioral Finance
In this episode of the Bryan Foltice Behavioral Finance Podcast, Dr. Bryan Foltice explores the Mere Urgency Effect, a psychological phenomenon where people prioritize urgent tasks over important ones, even if the latter offers greater rewards. He delves into recent studies from the Journal of Consumer Research by professors from Carnegie Mellon, Florida, and Chicago. Bryan explains the practical implications of this effect on productivity and financial planning, offering actionable advice on how to better categorize and prioritize tasks to achieve financial and personal goals. He also provides resources for further learning and tools for effective financial planning available on his website and Udemy. Listeners are encouraged to subscribe and engage with the podcast for more insights into behavioral finance.
00:00 Introduction and Podcast Overview
00:23 Promotional Announcements and Resources
01:27 Understanding the Mere Urgency Effect
02:14 Real-Life Examples of Urgency vs. Importance
07:12 Implications for Productivity and Finance
11:08 Strategies to Outsmart the Urgency Effect
16:19 Conclusion and Final Thoughts

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