Embedded payments are revolutionizing the financial landscape by integrating payment solutions into everyday platforms. Moreover, the sector has huge potential to reach a market size of around $25 billion by 2030. Comviva is shaping this transformation with solutions like its mobiquity ONE platform to deliver secure, frictionless experiences. In this episode, we are joined by Srinivas Nidugondi from Comviva, who shared that ensuring the flow is seamless. User interface is of importance now so that user faces less hurdles while transacting. He underlined that to expand the scope of embedded payments, the challenges that digital is not secure need to be addressed. Listen in.